In Russia, first attracted the model in Hijab for advertising clothes

Russian retailer “Gloria Jeans” decided for the first time to engage in advertising a new collection of clothing model in Muslim traditions in hijab. Hijab called traditional Islamic female headscarf and a long dress to the floor hiding a figure.

Snapshot of the girl in such a retailer accompanied by a slogan – “C Gloria Jeans You can always be yourself! We are always glad to you regardless of age, gender, skin color, religion, views “.

In Russia, first attracted the model in Hijab for advertising clothes

Other Russian clothing nets have not previously conducted advertising campaigns, oriented on Muslims, although all over the world is – No newness. Russia is a multinational country, and the decision suggested itself, Fashion experts say. The decision “Gloria Jeans” is not only a tribute to the part of the Russians who profess Islam, but also the emphasis on the fact that Clothes are created for all.

Gloria Jeans has many shops in Chechnya, Dagestan, Tatarstan and Bashkiria, but some separate assortment for them, oriented to religiousness, is not planned to be created. Jeans, Shirts and T-shirts are sold everywhere identical, stressed in the company.

Advertising company “Gloria Jeans” liked the world community because it corresponds to the trend – An increase in the value of everyone, taking into account his authenticity. Our admiration for Russian retailers expressed the general director of Fashion Consulting Group Anna Lebsak-Kleimens. She noted that it was generally surprised that Russians with all ethnic diversity had not yet started to promote the topic of national uniqueness and general unity in fashion.

Of course, the image of a girl in jeans and hijab is somewhat unusual. But this is just yet, experts are sure.

Gloria Jeans – one of the largest manufacturers and sellers of clothing and shoes owning the brands Gloria Jeans and Gee Jay. Today has a network more than 550 stores throughout the country. In fact, nothing revolutionary Russians did not. To them four years ago, the model in the hijab appeared in the advertisement of H & M, and a year ago, the L »Oreal Paris Elvive became a Muslim blogger, who also appeared only in Hijab.

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